Local SEO

THE DIFFERENCE BETWEEN SEO AND LOCAL SEO

With traditional marketing methods evolving to focus so heavily on internet marketing, having an online presence has become essential for every business. Ranking on search engines now plays a major role in the success and relevance of any business. This is where Search Engine Optimization (SEO) comes in. In simple terms, SEO helps a website gain visibility within search engines, which in turn increases the number of visitors that will find their way to that website. Therefore, optimizing websites for search engines is (or should be) a crucial part of the marketing strategy of any business…