an E-commerce Success story.

Scenario:

We were approached by a local business in a competitive niche who had gained a large social media following. They had strong business at their shop, with their schedule almost full each week with appointments. However, even with a strong following and a loyal customer base, they were only making a few sales through their website and knew that would be the way to grow when the calendar is full or when competitors open up. 

Action plan:

Over the course of six months, we focused on optimizing the product pages that had the most demand. After sharing the keyword research with the client’s videographer and comparing with the bestsellers, they focused on creating FAQ and How-To videos for their 20k+ followers on Instagram that we also embedded into each product page. To engage and leverage their social media following, we built an influencer affiliate promotion to drive traffic and incentivize influential accounts in their demographic to promote our client over the competition.

Key Stats:

keywords ranking
in position #1-3

Optimized product pages had an average of 

%

increase in sales

increase in sales (168% year-over-year growth)

Tactics:

  • Conversion Rate Optimization
  • Online Shopping Search Engine Optimization
  • Social Strategy
  • Affiliate Marketing Program.

Outcome:

  1. The Sales-first website focused on product conversions without compromising the brand.
  2. SEO optimized for top-selling product lines.
  3. E-commerce traffic establishes Local SEO authority and relevance.

ARE YOU LOOKING FOR RESULTS LIKE THIS FOR YOUR BUSINESS?