Brand Refresh
Is it time for a makeover?
If you’re thinking about it, others probably are too.
All organizations go through change and often those changes mean their brand doesn’t look as close enough to what they do anymore.
What would you like to see?
- New Logo
- New Tagline
- Website Redesign
- Updated Online Presence
- Better Content
The goal of a brand is to identify and embody the character of the organization and its attributes. This authenticity is a cornerstone of our design process.
Here’s a breakdown of our Brand Refresh Process:
- History and Background
- Design considerations
- Establishing Goals and Outcomes
- Creating a Roadmap
- Accomplishing Milestones, Together
History and Background
Understanding your origin story and how you've made it to today is incredibly important. The growth, obstacles, victories and changes create the fabric of your journey. It should be embraced as you move forward; some new elements might be a nod to the past and others may just create context for your brand's next chapter. We want to learn all about it.
Design Considerations
Your brand lives in more places than you might be able to list off the top of your head. That's ok, this isn't a test. But, it is important to think about what needs to be changed and how much impact that may have. Could there be a new introduction for your customers? Does a new sign, vehicle graphic, store redesign, brochures or website impact and/or benefit your operations?
Not only does this change the scope of work, it can also impact budget, timelines and rebrand launch planning.
Establishing Goals and Outcomes
There's always a reason to want to update your look. We want to help you see it through with the positive outcomes you've envisioned. The goals we will create together are meant to be a guide for the process, an easy checklist to see if everyone is on track and moving in the same direction.
Creating a Roadmap
The introduction of your new brand will require phases. These can take anywhere from days to years, depending on the duration of specific tasks and external factors.
It's not to make you feel rushed or held back, it's meant showcase a customized, tailored approach for each client. Some have a specific deadline, others have a long-term vision that we need to build towards with milestones along the way.
Our roadmaps are designed to create sustainable growth, leveraging your brand assets and increasing your return over the long term.
Accomplishing Milestones, Together.
We get just as excited about hitting milestones as you do. These are great opportunities to reflect on the progress made with your brand as we grow into a new chapter and chase after another milestone.
Why milestones?
We know timing can be tricky. In some cases it’s difficult to establish when a new objective should start when we may be too early (not enough proof of concept) or too late (missed opportunities) and so we stay flexible as goals are met.
We find this is most common with marketing activity – volume of social posts or blog articles, frequency of podcast episodes and YouTube videos, or email newsletters. Each of these is a great extension of your brand, and makes even more sense to double down when you see some traction.
Let’s start the consultation process.
Pick a time below and a brand questionnaire will be emailed to you so our team can make the most of our time together.
Book an Appointment Now
We're Glad You're Here
Let us introduce ourselves. We are 323 Media, a talented bunch of creative and technical people based in Vancouver, Canada. We focus on elevating organizations by improving their marketing, strategy, and design. Wherever you see your logo, we want to help make more of an impact. Our primary objective is having our work align with, and support your goals. Your business doesn't stop, neither should your marketing.
Learn More About Our Approach To Marketing
Key People
Chris Milton
CEO
The somewhat-mad scientist behind almost everything we do. Chris uses his decades of experience in sales and marketing to stay one step ahead of the game (and the rest of us) at all times.
Chris is a marketing nerd who’s always learning, evolving and teaching the sales and marketing process with a focus on customer experience. After working on the client side and agency side, he learned how entrepreneurs, small businesses and Fortune 500s approach marketing. Chris has developed an understanding of what works and knows how to get people moving in the right direction.
Jeanette Jung
COO
Jeanette’s career has been focused on customer experience in both sales and customer service. With work experience covering everything from retail to real estate, she understands what any business needs to succeed. Leading our team with years of experience connecting with prospects and customers to deliver a clear message, Jeanette leads our team on sales strategy and how many in-person interactions can be effectively translated to marketing campaigns, both digital and traditional.
Often sought after to build sales systems, Jeanette and our team have created and implemented processes from lead generation, new client acquisition and coordination of databases all with the goal of generating new revenue or retaining existing customers and increasing lifetime value. More importantly, she understands what it means to keep a team engaged and has built an environment where creatives and client deliverables thrive.
Josh Hundal
Editor-In-Chief
We all know it can be challenging to think creatively sometimes, especially if it’s your job every day. Josh has a way with words, he literally was born with it. What started as proofing papers and children’s books has transformed into thriving with words being used for content marketing, search engine optimization and spot-on call-to-actions.
“If I’m stuck I just move on to another project and come back to it later. Writing has always been intuitive for me – I’m sure being raised by a 10x-published children’s book author has been a contributing factor.”
Being able to ensure the right voice for any specific audience is key to messages getting through and making an impact. Josh manages the content creation, editing and publishing. Having fun with words means there might be an easter egg or clever backstory built-in.
Mearl Morton
Creative Lead
Traditionally trained and always willing to adapt to the variety of projects and clients that come through our door, Mearl’s bold style adds a dynamic flair to the rest of the design team. He enjoys impressive print and craft beer after work.
Mearl is a multi-disciplinary designer with a strong foundation in illustration and print design. Mearl’s ability to speak through his designs is a unique skill that has allowed our marketing campaigns to perform exceptionally well and leave a lasting impression with the target audiences. His natural ability to share concepts and rationale behind designs highlights his impressive ability to navigate and lead through any creative challenge or process.
Ready To Go?
All of our services are a la carte. Get in touch with us below if you are interested in one of more of these event marketing services. We work closely with event planners, other vendors and clients directly. Please don't hesitate to ask a question, we love seeing great events come to life!
Book an Appointment Now
