Formula

Business Never Stops

Neither should your marketing.

Gone are the days of an annual marketing plan. We reposition with greater frequency than would be expected to ensure that our clients are receiving the most timely and accurate information.

Plans & Strategy

Combining experience, data and goals, a strategy is developed combined with an activation plan.

  • Quarterly Strategic Plan
  • Campaign Goals
  • Scheduling

Design & Build

Putting the right pieces together, in the proper order, can be the difference-maker for many marketing initiatives. Focusing on brand building and driving sales requires the right creative assets, along with the proper mix of advertising to attract traffic. Following up and following through will boost overall conversion and return.

Activation & Management

Campaigns and activities are executed as planned and are checked daily for competitor changes and spending. Staying on top of activities and adjusting on the fly increases performance.

Analysis & Reporting

Understanding and measuring performance is essential to calculate the return on marketing efforts. We build a custom reporting dashboard that tracks:

  • Key Performance Indicators
  • Benchmarking against previous cycles
  • Multiple Active Channels (Web Analytics, Social Media, Paid Digital, Traditional)

Launch With Purpose

1

Introduction

Kick-off call with Project Team
  • Introduction
  • Walkthrough Process
  • Onboarding Session
    • ¬†Questionnaire
    • Concepts
    • Naming
  • Gather Examples and Inspiration

2

Coordination

Uploads:
  • Existing Content
  • Images
Scheduling:
  • Content Creation
  • Photo Shoot
  • Video Filming

3

Design

Content Manager:
  • Reviews & Makes Suggestions
  • The content schedule is visually laid out on selected templates

4

Setup & Launch

Uploads:
  • Existing Content
  • Images
Scheduling:
  • Content Creation
  • Photo Shoot
  • Video Filming