323 MEDIA

Nonprofit

Rebuilding Donation Infrastructure From the Ground Up.

ATTRACT + RETAIN

Organization

Nonprofit

Lever

ATTRACT + RETAIN

The Satisfaction Gap

Donors wanted to give, but the experience made it hard. Single-tier, one-time donation capture or waiting for the next in-person event. No recurring giving option. Events were underleveraged as fundraising moments. Friction at the point of intent was costing real money.

What We Built

A rebuilt donation infrastructure: recurring giving options at multiple tiers, event-integrated fundraising flows, and a donor communication program that converted first-time givers into annual donors. We removed friction at every point of intent and added structure where there was none.

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