Sell More with your Shopify Store
Each of these tactics has a different level of expertise required to implement, with most being quite easy. If you need help, our team is happy to help.
How to Create Cornerstone Content that Matters
Cornerstone content contributes to authenticating your brand and generating traffic. Those two things alone (believe me, I know), bloggers spend years trying to accomplish. If cornerstone pieces of content are a shortcut to accomplishing that, why are they missing from so many websites?
The Logical Rise of Affiliate Programs – It’s a Referral!
I remember being told as a young salesperson to always ask for a referral from customers that speak highly of you. Ask for that referral because they will most likely give you a glowing review, and that will lead to more customers. I was also told to ask customers...
How Companies Pivoted In 2020
2020 has shaken a lot of things up, and marketing has been no different. With restrictions impacting business operations in a variety of ways, some companies have had minor changes to staffing and have transitioned well to service their customers, while others have...
Helping You Achieve Your Business Goals
Did you know that when I was freelancing in university picking up marketing gigs, I always asked, “How can I help?” That’s something we hold close to our approach today with a team of talented marketing specialists, social media experts, designers,...
What is Lifetime Value?
This article is actually based on a conversation that we have with many of our clients when we discuss how to increase sales. It is still amazing to us that email isn’t dead, people want to come back to places they have bought at before, and yet stores are not actively bringing people back to buy.
Analytics – Understanding Who Your Customers Are
A thorough understanding of your target demographic’s preferences and aversions is critical in order to make your business successful. And therefore, a thorough understanding of your business’ website is also critical. Knowing how the website a) performs and b) if it performs effectively can be accomplished with a few simple-to-use tools.
5 Benefits of Google My Business for Local SEO
Google My Business gives a wealth of valuable analytics that breaks down how visibility, target customers and how they’re engaging with the business.
The Logical Rise of Online Shopping
Now more than ever, online shopping–and thus digital marketing–is a win-win for both the consumer and the retailer, and without a doubt, buying products via the internet will continue to trend upwards in the months and years to come.
Working Remotely: 8 Tools We Love
We’re in a business where doing our digital marketing, creative, and everything else is possible from afar. We’ve been able to maintain productivity and continue to work during these times of social distancing. While we can’t wait for our teams to be...