Cornerstone content contributes to authenticating your brand and generating traffic. Those two things alone (believe me, I know), bloggers spend years trying to accomplish. If cornerstone pieces of content are a shortcut to accomplishing that, why are they missing from so many websites?
Attracting customers isn’t free. Between advertisements, content marketing, and other strategies, businesses sink a lot of funds into gaining new customers. Customer acquisition cost, or CAC, is the cost of gaining each new customer. Acquiring customers isn’t worthwhile if they’re actually costing you money!
This list was developed in conjunction with our course, Super Social Media, and is a mix of advice and best practices to boost your social media activity. From simple beginner tips to more complex ways to keep your customers engaged, this list has something for everyone.
The debate is which platform is the best for hosting your products. How can you be sure which is best when comparing WooCommerce and Shopify?
This is our starting point. We get more detailed and focused after this based on your customer data and goals. We don’t hide our secret sauce. We want you to get a taste and understand how our marketing strategy would work for you.
Utilizing social media to effectively drive online sales really depends on what your sales cycle is and what you’re selling. We’ve set up different social strategies to drive sales activity.
Growth for Twitter is about spending time on the platform and knowing when to jump into conversations, tweeting about relevant topics and following/unfollowing to find enough of an audience that wants to grow. Having existing accounts may or may not help depending on how relevant the new account or client account is.
Realtors have an opportunity with SEO, regardless of the market conditions. Start building a great brand that positions you as the expert in your area.
There’s also many different needs that a local business requires that a large company serving the entire country through one or many locations doesn’t. Google recognizes that the local economy is supported by small businesses and has built tools within Google My Business that are ready for you to use (and are 100% free).