How to Create Cornerstone Content that Matters

How to Create Cornerstone Content that Matters

Cornerstone content contributes to authenticating your brand and generating traffic. Those two things alone (believe me, I know), bloggers spend years trying to accomplish. If cornerstone pieces of content are a shortcut to accomplishing that, why are they missing from so many websites?

What is CAC (Customer Acquisition Cost)? Why is it Important?

What is CAC (Customer Acquisition Cost)? Why is it Important?

Attracting customers isn’t free. Between advertisements, content marketing, and other strategies, businesses sink a lot of funds into gaining new customers. Customer acquisition cost, or CAC, is the cost of gaining each new customer. Acquiring customers isn’t worthwhile if they’re actually costing you money!

50 Social Media Tips

50 Social Media Tips

This list was developed in conjunction with our course, Super Social Media, and is a mix of advice and best practices to boost your social media activity. From simple beginner tips to more complex ways to keep your customers engaged, this list has something for everyone.

Why you need to hit RESET and redesign your website.

Why you need to hit RESET and redesign your website.

Every time that we get to design or redesign a website, its a lot of fun. We recently launched our new website for 323.media and as we reflect on the process, we felt this could be a great resource for anyone starting the process of a website redesign. As a marketing...
How to Tweet Like a Pro and Make the Most of Twitter

How to Tweet Like a Pro and Make the Most of Twitter

Growth for Twitter is about spending time on the platform and knowing when to jump into conversations, tweeting about relevant topics and following/unfollowing to find enough of an audience that wants to grow. Having existing accounts may or may not help depending on how relevant the new account or client account is.