Blog

How Companies Pivoted In 2020

How Companies Pivoted In 2020

2020 has shaken a lot of things up, and marketing has been no different. With restrictions impacting business operations in a variety of ways, some companies have had minor changes to staffing and have transitioned well to service their customers, while others have...

What is Lifetime Value?

What is Lifetime Value?

This article is actually based on a conversation that we have with many of our clients when we discuss how to increase sales. It is still amazing to us that email isn’t dead, people want to come back to places they have bought at before, and yet stores are not actively bringing people back to buy.