How Companies Pivoted In 2020

How Companies Pivoted In 2020

2020 has shaken a lot of things up, and marketing has been no different. With restrictions impacting business operations in a variety of ways, some companies have had minor changes to staffing and have transitioned well to service their customers, while others have...
What is Lifetime Value?

What is Lifetime Value?

This article is actually based on a conversation that we have with many of our clients when we discuss how to increase sales. It is still amazing to us that email isn’t dead, people want to come back to places they have bought at before, and yet stores are not actively bringing people back to buy.

Analytics – Understanding Who Your Customers Are

Analytics – Understanding Who Your Customers Are

A thorough understanding of your target demographic’s preferences and aversions is critical in order to make your business successful. And therefore, a thorough understanding of your business’ website is also critical. Knowing how the website a) performs and b) if it performs effectively can be accomplished with a few simple-to-use tools.

The Logical Rise of Online Shopping

The Logical Rise of Online Shopping

Now more than ever, online shopping–and thus digital marketing–is a win-win for both the consumer and the retailer, and without a doubt, buying products via the internet will continue to trend upwards in the months and years to come.