Content Marketing

Good Content Marketing starts with a great story. 

Are you ready to tell yours?

The best clients are the passionate ones who love what they do. The people who get referrals and introductions simply because of their energy. We help you translate into a digital, scalable version. Our content marketing packages are about build your brand, expanding your voice, and doubling down on your secret sauce. 

 

Here’s the process that we find works best for those who are dedicated to delivering for their own organization. We break it down into a few phases so the outcome is a streamlined process that feels like it’s on autopilot because we’re in sync. 

 

Phase 1)

Learning, Market, and Positioning 

A mix of getting to know each other and doing some serious research. Your involvement includes a brand questionnaire and connecting with your dedicated project lead. Our team gets to work digging into the state of your competitors and market conditions to see what wins are out there for you and what opportunities exist through the lens of customers. 

Phase 2)

Foundations & Roadmap

Next, we look at the pieces of your digital brand that could use some adjustment and that don’t regularly change. Then, we plan how frequent to add blog posts, connecting with your audience and through which platforms. And most importantly, what key items you’ll have created each year to build your authority.

Phase 3)

Launch & Scale

The plan comes to life as we shift from planning into action. Regular activity on your website like blog posts and media updates, social media activity and your newsletter gets rolling.

 

What’s built into that package?

That package is just a sample, but describes the baseline. 

Well, it’s usually customized to each client’s needs, but usually includes a mix of the following:

  • Website Copywriting
  • Blog Posts
  • Guest Posts
  • Social Media Content & Management
  • Lead Magnets & Infographics
  • Newsletter
Contact Us

Website Copywriting

Being able to describe who you are and communicate what you do is important. What is equally important is when that message resonates with your existing and future customers. Sometimes its about how the text on a page is structured, other times its about the vocabulary that’s used. Either way, strong copy on your website leads to better outcomes.

Blog Posts

Having a regularly updated website is best accomplished with blog posts. Fully researched and written by our team, you have a turn-key blogging machine that can give you more opportunities. We see blogging as the gateway for introducing your company and fueling your social media campaign. It can also be a great way to alleviate customer service calls and support your sales team overcoming objections.

Guest Posts

Appearing on other websites by providing content is much like being interiewed by a newspaper or magazine. You’re providing a level of expertise that shines a light on your organization and also elevates the content on the website. It shows you are an active, expert leader that is trusted to do business with. It also comes with the perks of link building.

Lead Magnets & Infographics

The biggest tool for building your authority are Lead Magnets and Infographics. These being published in a format like a report, research or your perspective is key for building a relationship with new and existing clients. They don’t need to be published all the time, but are key for converting interest into a lead you can work with.

Newsletter

Email isn’t dead, it’s far from it. We still find email activity for marketing is under utilized by most organizations. With the content being created, it’s a perfect fit to communicate with your contacts and keep you top of mind. The lead nurturing can be with active content or with a structured sequence to get them from being curious to being fully understanding of why your the best at what you do. 

We’ve been telling stories for years and transforming brands with content marketing.

Is your organizations ready to be our next success story?

Here are some of the reasons why it would be a good fit for you:

  • Your great at what you do, but your presence online doesn’t feel like it represents you. 
  • You want to grow your business and know something can help active selling, but don’t know what it would be. 
  • Your growing quickly and have more people to keep in touch with than you can handle by yourself. 
  • Retention in your business is just as important as landing new clients. 
  • The level of engagement you have with your clients can make all the difference. 
  • You operate in a competitive, relationship driven business and you want to stay ahead of your competitors by adding value.

 

We get it. Let’s Talk.

We're Glad You're Here

Let us introduce ourselves. We are 323 Media, a talented bunch of creative and technical people based in Vancouver, Canada. We focus on elevating organizations by improving their marketing, strategy, and design. Wherever you see your logo, we want to help make more of an impact. Our primary objective is having our work align with, and support your goals. Your business doesn't stop, neither should your marketing. 

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Learn More About Our Approach To Marketing

Key People

Chris Milton
Jeanette Jung
Josh Hundal
Mearl Morton

Chris Milton

CEO

The somewhat-mad scientist behind almost everything we do. Chris uses his decades of experience in sales and marketing to stay one step ahead of the game (and the rest of us) at all times. 

Chris is a marketing nerd who’s always learning, evolving and teaching the sales and marketing process with a focus on customer experience. After working on the client side and agency side, he learned how entrepreneurs, small businesses and Fortune 500s approach marketing. Chris has developed an understanding of what works and knows how to get people moving in the right direction. 

Jeanette Jung

COO

Jeanette’s career has been focused on customer experience in both sales and customer service. With work experience covering everything from retail to real estate, she understands what any business needs to succeed. Leading our team with years of experience connecting with prospects and customers to deliver a clear message, Jeanette leads our team on sales strategy and how many in-person interactions can be effectively translated to marketing campaigns, both digital and traditional. 

Often sought after to build sales systems, Jeanette and our team have created and implemented processes from lead generation, new client acquisition and coordination of databases all with the goal of generating new revenue or retaining existing customers and increasing lifetime value. More importantly, she understands what it means to keep a team engaged and has built an environment where creatives and client deliverables thrive.

Josh Hundal

Editor-In-Chief

We all know it can be challenging to think creatively sometimes, especially if it’s your job every day. Josh has a way with words, he literally was born with it. What started as proofing papers and children’s books has transformed into thriving with words being used for content marketing, search engine optimization and spot-on call-to-actions.

“If I’m stuck I just move on to another project and come back to it later. Writing has always been intuitive for me – I’m sure being raised by a 10x-published children’s book author has been a contributing factor.”

Being able to ensure the right voice for any specific audience is key to messages getting through and making an impact. Josh manages the content creation, editing and publishing. Having fun with words means there might be an easter egg or clever backstory built-in.

Mearl Morton

Creative Lead

Traditionally trained and always willing to adapt to the variety of projects and clients that come through our door, Mearl’s bold style adds a dynamic flair to the rest of the design team. He enjoys impressive print and craft beer after work.

Mearl is a multi-disciplinary designer with a strong foundation in illustration and print design. Mearl’s ability to speak through his designs is a unique skill that has allowed our marketing campaigns to perform exceptionally well and leave a lasting impression with the target audiences. His natural ability to share concepts and rationale behind designs highlights his impressive ability to navigate and lead through any creative challenge or process. 

Ready To Go?

All of our services are a la carte. Get in touch with us below if you are interested in one of more of these event marketing services. We work closely with event planners, other vendors and clients directly. Please don't hesitate to ask a question, we love seeing great events come to life!

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