As an internet marketing company, we see company websites in all different forms and they do not always need a redesign to be current and functional. What most business websites need is site-tuning based on what objectives the company has. Our goal is always to make the most of the available budget. Typically, that means using most of it on marketing activity – not spending too much on creative services, a website redesign or other services that don’t actively move you towards your goal.
A beautiful website is a complete waste if no one sees it. We’re turning your marketing into an asset, not creating a museum exhibit.@ChrisMilt
The digital marketing space can be confusing, and it can be difficult to understand what the best first step is for your company to take. Almost always, it needs to be your own marketing plan, or sales and marketing strategy. If you go to a marketing professional or full-service marketing agency, they should be able to create a roadmap of services that break down what the next 2-5 steps are to position your company to successfully reach your goals.
Building your Marketing Roadmap
Here are some of the digital marketing tactics that are helpful to most businesses. However, how important they are in an individual situation requires some context.
These are in no particular order and you can click through to get a better understanding of any of these services:
|Website Design|| – Small Business Websites |
– WordPress Website Design
– Shopify E-commerce Website Design
|Content Marketing|| – Blog Writing |
– Conversion Rate Optimization
– Landing Page Design
– Sales Funnels
– Content Repurposing
– Site Architecture
– Email Marketing
– Marketing Automation
|Social Media|| – Social Media Management |
– Facebook Ads
– Instagram Ads
– Twitter Ads
|Search Engine Optimization|| – Local SEO |
– E-commerce SEO
– Product SEO
– SEO Copywriting
– On-Page SEO
– Google My Business Management
– Online Review Management
– Reputation Management
|Digital Advertising|| – Audience Targeting |
– Pay-per-click Management
– Retargeting Ads
– YouTube Ads
– Google Ads
– Digital Ad Design
– Video Advertising
– Programmatic Advertising
– Digital Amplification
|Creative Services|| – Logo Design |
– Brand Development
– Video Creation
– Product Photography
– Dynamic Ad Creative
|Marketing Consulting|| – Website Consulting |
– Marketing Strategy
– Brand Positioning
– Marketing Software Analysis
– Social Media Strategy
– On-Site Training and Process Development
As you’re getting started, we understand how overwhelming this can be, especially if the decision-makers have already decided on a particular tactic and allocated the budget for that work to be done.
Some of these services are setting a foundation and others are taking action, yet they all go hand-in-hand.
Let us be your digital marketing department. Turn on the services you need, when you need them.@ChrisMilt
If you’re interested in our team doing a free analysis and building a digital marketing roadmap for your company, fill out the form below for an honest assessment.
It’s nice to meet you, our team will be in touch soon.
The 323 Media team is a group of well-versed marketing, design, and digital experts. Our experience with building brands can give you confidence that we’ll point you in the right direction. We’re always happy to work as an outsourced marketing department, but we know that some people need a roadmap and the training to get it done themselves. That’s why we’ve created online training resources for marketing – the same training that our team goes through when they first start at 323. We’ve thoroughly considered how to best meet your needs and help you get your business to its next phase.