When considering a rebrand, it’s essential to start with your logo as it is often the most recognizable aspect of your brand. A brand guide, also known as brand standards or a media kit, ensures consistency in how your brand is represented across various platforms.
Importance of Brand Guidelines
- Brand guidelines help maintain consistency in how your brand is portrayed.
- They ensure that anyone using your brand elements does so in a uniform manner.
Key Components of Brand Guidelines
- Logo Variations: Show all variations of your logo and consider where it will be placed.
- Secondary Logos: Include any secondary logos or variations of your main logo.
- Typography: Choose easily readable fonts that are accessible and consistent across all materials.
- Color Palette: Specify colors in a way that ensures consistency across different mediums.
- Production Specs: Provide guidelines for print and digital production to avoid inconsistencies.
Examples and Tips
- Show examples of how your brand elements should be used.
- Consider the practical applications of your brand, such as signage, uniforms, and merchandise.
- Be mindful of hidden costs associated with implementing a rebrand beyond just the design phase.
Conclusion
Brand guidelines are crucial for maintaining the integrity and consistency of your brand identity. Whether working with a design agency or freelancers, ensure that brand guidelines are included in any rebranding efforts.
For further insights on budgeting for creative projects, watch the video above and learn more about our brand refresh process. Subscribe to our newsletter for regular updates on marketing tactics and success stories.
Remember, a well-defined brand guideline is the foundation for a successful rebranding journey.
- A Guide to Brand Guidelines - August 16
