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Analytics – Understanding Who Your Customers Are

Analytics – Understanding Who Your Customers Are

A thorough understanding of your target demographic’s preferences and aversions is critical in order to make your business successful. And therefore, a thorough understanding of your business’ website is also critical. Knowing how the website a) performs and b) if it performs effectively can be accomplished with a few simple-to-use tools.

The Logical Rise of Online Shopping

The Logical Rise of Online Shopping

Now more than ever, online shopping–and thus digital marketing–is a win-win for both the consumer and the retailer, and without a doubt, buying products via the internet will continue to trend upwards in the months and years to come.