Timeless or Evergreen Content vs. Timely or Just-In-Time ContentA quick Google search will reveal a continuing debate about which type of content will generate the best results on your website. The answer isn’t black and white for this question; it comes in the context of you, your website goals and the state of your...
How to Create Cornerstone Content that Matters
Cornerstone content contributes to authenticating your brand and generating traffic. Those two things alone (believe me, I know), bloggers spend years trying to accomplish. If cornerstone pieces of content are a shortcut to accomplishing that, why are they missing from so many websites?
Streamline your Business with Content Marketing
Using content marketing can streamline your sales process by answering the questions your prospects are already thinking about
The Five W’s and One H: for Website Content
Good Website Content revolves around defining the Five W’s and One H – the basics of writing convert to the content basics of your website.
How to write great “About” pages that describe you and your website.
Learn how to create an About Page on your website that doesn’t suck. Most About Pages do a poor job of describing the company and getting prospects interested. Fix your about page now with Content Basics.