Blog

How to Leverage PR in 2020 using Social Media and Your Website
Make a habit of leveraging your Public Relations with every mention you get in the media. It will make you a friendly target as the “expert”, and more sources will want to speak with when they need a quote or want to feature a product. What is Public Relations...

An Easy to Follow Content Marketing for Service-based Businesses
There's often more complexity to a sale in a service-based industry, and it's a function of having a great service. There are more variations that might be offered or many different ways to apply your service to clients. As you know well, your clients are probably...

What You Need to Know Before Starting Your E-Commerce Store
Selling beyond your four walls takes more work than adding woo-commerce to your WordPress site or setting up Shopify. While one of those is probably your best choice for facilitating online sales, it's just the start. We've compiled a checklist of what to...

Thank You For The Referral
Image: @charliewoodward How many of your customers have this level of enthusiasm about your company? We all desire different levels of fame, with one common denominator — a raving fan. From there you can spread the word about your business. The bonus, if that raving...

How to Increase your Website Traffic by Improving User Experience
"If you build it, they will come" The field of dreams quote is terribly outdated, and I’m probably not the first to mention it to you. “If you build it, they will come” might still relate to ballplayers needing a place to work their craft, but it could not be more...