Helping You Achieve Your Business Goals

Helping You Achieve Your Business Goals

Did you know that when I was freelancing in university picking up marketing gigs, I always asked, “How can I help?” That’s something we hold close to our approach today with a team of talented marketing specialists, social media experts, designers,...
What is Lifetime Value?

What is Lifetime Value?

This article is actually based on a conversation that we have with many of our clients when we discuss how to increase sales. It is still amazing to us that email isn’t dead, people want to come back to places they have bought at before, and yet stores are not actively bringing people back to buy.

Analytics – Understanding Who Your Customers Are

Analytics – Understanding Who Your Customers Are

A thorough understanding of your target demographic’s preferences and aversions is critical in order to make your business successful. And therefore, a thorough understanding of your business’ website is also critical. Knowing how the website a) performs and b) if it performs effectively can be accomplished with a few simple-to-use tools.

What is CAC (Customer Acquisition Cost)? Why is it Important?

What is CAC (Customer Acquisition Cost)? Why is it Important?

Attracting customers isn’t free. Between advertisements, content marketing, and other strategies, businesses sink a lot of funds into gaining new customers. Customer acquisition cost, or CAC, is the cost of gaining each new customer. Acquiring customers isn’t worthwhile if they’re actually costing you money!