This article is actually based on a conversation that we have with many of our clients when we discuss how to increase sales. It is still amazing to us that email isn’t dead, people want to come back to places they have bought at before, and yet stores are not actively bringing people back to buy.
A quick Google search will reveal a continuing debate about which type of content will generate the best results on your website. The answer isn’t black and white for this question; it comes in the context of you, your website goals and the state of your...
