Make a habit of leveraging your Public Relations with every mention you get in the media. It will make you a friendly target as the “expert”, and more sources will want to speak with when they need a quote or want to feature a product. What is Public Relations...
“If you build it, they will come” The field of dreams quote is terribly outdated, and I’m probably not the first to mention it to you. “If you build it, they will come” might still relate to ballplayers needing a place to work their craft, but it could not...
