Cornerstone content contributes to authenticating your brand and generating traffic. Those two things alone (believe me, I know), bloggers spend years trying to accomplish. If cornerstone pieces of content are a shortcut to accomplishing that, why are they missing from so many websites?
Attracting customers isn’t free. Between advertisements, content marketing, and other strategies, businesses sink a lot of funds into gaining new customers. Customer acquisition cost, or CAC, is the cost of gaining each new customer. Acquiring customers isn’t worthwhile if they’re actually costing you money!
This list was developed in conjunction with our course, Super Social Media, and is a mix of advice and best practices to boost your social media activity. From simple beginner tips to more complex ways to keep your customers engaged, this list has something for everyone.
