A thorough understanding of your target demographic’s preferences and aversions is critical in order to make your business successful. And therefore, a thorough understanding of your business’ website is also critical. Knowing how the website a) performs and b) if it performs effectively can be accomplished with a few simple-to-use tools.
Google My Business gives a wealth of valuable analytics that breaks down how visibility, target customers and how they’re engaging with the business.
Now more than ever, online shopping–and thus digital marketing–is a win-win for both the consumer and the retailer, and without a doubt, buying products via the internet will continue to trend upwards in the months and years to come.
Attracting customers isn’t free. Between advertisements, content marketing, and other strategies, businesses sink a lot of funds into gaining new customers. Customer acquisition cost, or CAC, is the cost of gaining each new customer. Acquiring customers isn’t worthwhile if they’re actually costing you money!
