When considering a rebrand, it’s essential to start with your logo as it is often the most recognizable aspect of your brand. A brand guide, also known as brand standards or a media kit, ensures consistency in how your brand is represented across various...
Branding is an integral part of any business, and the way in which it’s done and the price it costs can depend on how well your company is doing. In a competitive marketplace, taking an aggressive approach to branding and investing in marketing could be a key...
