This article is actually based on a conversation that we have with many of our clients when we discuss how to increase sales. It is still amazing to us that email isn’t dead, people want to come back to places they have bought at before, and yet stores are not actively bringing people back to buy.
A thorough understanding of your target demographic’s preferences and aversions is critical in order to make your business successful. And therefore, a thorough understanding of your business’ website is also critical. Knowing how the website a) performs and b) if it performs effectively can be accomplished with a few simple-to-use tools.
We’re in a business where doing our digital marketing, creative, and everything else is possible from afar. We’ve been able to maintain productivity and continue to work during these times of social distancing. While we can’t wait for our teams to be...
There are a few relationship pitfalls that stem from not getting to know your agency upfront. Companies looking to hire an agency for the first time should ask a few critical questions before entering into any contract. Looking at a company portfolio is important, however, it is equally important to figure out how the agency will work for your exact needs.