This article is actually based on a conversation that we have with many of our clients when we discuss how to increase sales. It is still amazing to us that email isn’t dead, people want to come back to places they have bought at before, and yet stores are not actively bringing people back to buy.
Now more than ever, online shopping–and thus digital marketing–is a win-win for both the consumer and the retailer, and without a doubt, buying products via the internet will continue to trend upwards in the months and years to come.
Selling beyond your four walls takes more work than adding woo-commerce to your WordPress site or setting up Shopify. While one of those is probably your best choice for facilitating online sales, it’s just the start. We’ve compiled a checklist...