Growth for Twitter is about spending time on the platform and knowing when to jump into conversations, tweeting about relevant topics and following/unfollowing to find enough of an audience that wants to grow. Having existing accounts may or may not help depending on how relevant the new account or client account is.
As an agency that offers social media services, we get asked a lot about best practices and what the value of social media is. No matter who is doing your social media, it isn’t going to be free. Signing up for your accounts is free and we’ve got a few free tips below that you can implement, but really leveraging each social media platform comes with costs.