Analytics – Understanding Who Your Customers Are
A thorough understanding of your target demographic’s preferences and aversions is critical in order to make your business successful. And therefore, a thorough understanding of your business’ website is also critical. Knowing how the website a) performs and b) if it performs effectively can be accomplished with a few simple-to-use tools.
5 Benefits of Google My Business for Local SEO
Google My Business gives a wealth of valuable analytics that breaks down how visibility, target customers and how they’re engaging with the business.
The Logical Rise of Online Shopping
Now more than ever, online shopping–and thus digital marketing–is a win-win for both the consumer and the retailer, and without a doubt, buying products via the internet will continue to trend upwards in the months and years to come.
