Over 50% of marketers say half or more of their budget is allocated to lead generation. Without the right marketing strategies, however, that money will go straight down the drain! It takes a thorough, well-planned digital marketing strategy to assure you maximize your marketing dollars.
Here are seven marketing strategies that can help you maximize your digital marketing budget. With these tips, you can make the most of your marketing budget and boost your ROI.
Step it up with savvy spending using these seven marketing strategies!
1. Upgrade Your Site
Redesigning your company’s website is one of the smartest investments you can make. In fact, a modern website will benefit the other digital marketing strategies we’ll review below. With a fast, sleek site, you can maximize your digital marketing budget and generate more leads.
Your website will impact the effectiveness of your:
- Lead generation
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Email marketing
- Local marketing
- Content marketing
When updating your website, consider utilizing user experience (UX) web design trends. UX design will make your website easier to navigate and use. Providing visitors with a convenient experience will encourage them to stay and explore your site.
Otherwise, they might leave and choose another business instead.
When updating your website, consider:
- How quickly pages load
- White space
- Readability (short paragraphs, sentences, headers for hierarchy, and legible text)
- Mobile-optimization
More people are searching for businesses from their smartphones. As you consider your digital marketing budget, make sure to consider your desktop and mobile site. Mobile-optimization will ensure everyone can use your site.
In fact, 60% of mobile users say they’re more likely to contact a business from a mobile website. By mobile-optimizing your site, you can attract new customers to your business!
2. Content Marketing
Content marketing will help build your brand awareness and credibility. You can use well-researched content to show consumers you’re an authority in your industry. By proving your knowledge, you can build brand trust and attract more business.
Make sure to reserve part of your marketing budget for different forms of content. For example, you can try:
- Blog posts
- Videos (tutorials, product reviews, customer reviews, vlogs, company culture videos)
- Infographics
- Ebooks
- Polls
- Quizzes
Make sure to test different forms of content to determine which best works for attracting your target audience.
3. Search Engine Optimization
Companies in America are expected to spend $80 billion on search engine optimization (SEO) in 2020. SEO allows your content to rank higher on search engines. The higher you rank, the more likely you’ll attract consumers to your website.
SEO can help improve your brand awareness, conversion rate, and ROI. If you rank higher than your competitors, you can boost your brand authority as well.
SEO is also a very cost-effective strategy. Reserving a large portion of your digital marketing budget to SEO can benefit your business for the long-term.
To create an effective SEO strategy, you need to know your audience. Who are they and what questions are they asking online? Then, you’ll use your content marketing to attract web traffic using those search queries.
Local SEO
If you want to drive immediate sales to your business, you need to consider your marketing budget allocation for local SEO. Local SEO allows you to attract local customers to your business. In addition to driving foot traffic, it also increases leads, conversions, and revenue.
First, make sure you create location-specific pages on your website. Make sure to research which keywords your local customers use when searching online beforehand.
Next, make sure to update your Google My Business listing. This listing will provide consumers with your address, phone number, and business hours.
In order to boost your SEO ranking, you’ll need customer reviews as well. Requesting customer reviews is a cost-effective strategy that can benefit your SEO ranking and brand. As consumers see happy reviews on your website, they’ll know they can trust your brand. We’ve created a free download for you to learn about how to master Local SEO.
4. Pay-Per-Click Advertising
According to Google, businesses typically earn $2 for every $1 they spend on pay-per-click (PPC) advertising. That’s a 200% ROI rate!
PPC allows you to create and display custom ads online. You can create ads for Google, Facebook, LinkedIn, and other digital platforms.
In order to use PPC effectively, you might want to hire a PPC expert to manage your campaigns. Otherwise, the wrong PPC strategies could hurt your ROI. By working with a PPC expert, you can get a strong start and avoid costly mistakes.
5. Referral Programs
You can create a digital referral program to attract new customers and boost sales. To create a referral program, think about what your current customers want. For example, you can reward them for referrals by offering exclusive deals, coupons, or first-chance access to products.
Then, reward your customers for each referral they bring in.
A referral program will create a domino effect. With each referral, you have the chance to attract a new audience group of customers!
Consider polling your current audience base to see what rewards would entice them to utilize your referral program.
6. Social Media Marketing
As you create content, share it! Use social media marketing to boost brand awareness and attract customers to your services pages.
Like many digital marketing methods, social media is free. You can use social media marketing to attract consumers to your website and boost sales.
When followers comment on your posts, comment back! Spark conversations and show consumers you’re there to help!
Don’t forget to share the content you worked so hard on. Bringing in site visitors from social media isn’t a direct ranking factor for SEO, but it can help.
7. Email Marketing
Email marketing has a median ROI of 122%. That’s four times higher than other marketing strategies.
You can use email marketing to attract consumers back to your website. You can also share your content through email updates or send subscribers exclusive deals to generate fresh sales!
Make sure to utilize automation when creating your email marketing campaign. For example, you can create a drip campaign that triggers based on certain actions. An email will automatically send when a customer purchases a specific item or leaves their cart empty.
Don’t forget to personalize your emails, too. Personalization allows you to better connect with your audience. The more you connect, the more likely they’ll stick around for more.
Savvy Spending: 7 Smart Tips for Maximizing Your Digital Marketing Budget
Get savvy with your marketing spending. With these seven strategies, you can maximize your digital marketing budget with ease. Boost your company’s marketing ROI with these tips today!
You don’t have to start strategizing alone, though.
Need help generating more sales from your website? Contact us today to get started.
- Analytics – Understanding Who Your Customers Are - November 2
- 5 Benefits of Google My Business for Local SEO - September 8
- The Logical Rise of Online Shopping - August 18
