Maximize Your ROI: Smart Tips for Spending Your Digital Marketing Budget
Over 50% of marketers say half or more of their budget is allocated to lead generation. Without the right marketing strategies, however, that money will go straight down the drain! It takes a thorough, well-planned digital marketing strategy to assure you maximize...
Considering Adding Team Profiles to Your Website?
Part of explaining your company is introducing your team. This is a logical extension of your About Us page, however, whether it would be beneficial to have your team listed should come down to comfort level and relevance. Here are a couple of examples: A...
Timeless or Evergreen Content vs. Timely or Just-In-Time Content
A quick Google search will reveal a continuing debate about which type of content will generate the best results on your website. The answer isn’t black and white for this question; it comes in the context of you, your website goals and the state of your...
How to Create Cornerstone Content that Matters
Cornerstone content contributes to authenticating your brand and generating traffic. Those two things alone (believe me, I know), bloggers spend years trying to accomplish. If cornerstone pieces of content are a shortcut to accomplishing that, why are they missing from so many websites?
What is CAC (Customer Acquisition Cost)? Why is it Important?
Attracting customers isn’t free. Between advertisements, content marketing, and other strategies, businesses sink a lot of funds into gaining new customers. Customer acquisition cost, or CAC, is the cost of gaining each new customer. Acquiring customers isn’t worthwhile if they’re actually costing you money!
50 Social Media Tips
This list was developed in conjunction with our course, Super Social Media, and is a mix of advice and best practices to boost your social media activity. From simple beginner tips to more complex ways to keep your customers engaged, this list has something for everyone.
4 Questions to Find the Right Marketing Agency
There are a few relationship pitfalls that stem from not getting to know your agency upfront. Companies looking to hire an agency for the first time should ask a few critical questions before entering into any contract. Looking at a company portfolio is important, however, it is equally important to figure out how the agency will work for your exact needs.
WooCommerce vs Shopify Showdown: How to Choose the Best Solution for Your Online Store
The debate is which platform is the best for hosting your products. How can you be sure which is best when comparing WooCommerce and Shopify?
Why You Should Choose 323 Media as Your Marketing Team
This is our starting point. We get more detailed and focused after this based on your customer data and goals. We don’t hide our secret sauce. We want you to get a taste and understand how our marketing strategy would work for you.
