What is CAC (Customer Acquisition Cost)? Why is it Important?
Attracting customers isn’t free. Between advertisements, content marketing, and other strategies, businesses sink a lot of funds into gaining new customers. Customer acquisition cost, or CAC, is the cost of gaining each new customer. Acquiring customers isn’t worthwhile if they’re actually costing you money!
4 Questions to Find the Right Marketing Agency
There are a few relationship pitfalls that stem from not getting to know your agency upfront. Companies looking to hire an agency for the first time should ask a few critical questions before entering into any contract. Looking at a company portfolio is important, however, it is equally important to figure out how the agency will work for your exact needs.
WooCommerce vs Shopify Showdown: How to Choose the Best Solution for Your Online Store
The debate is which platform is the best for hosting your products. How can you be sure which is best when comparing WooCommerce and Shopify?
